{"product_id":"fujifilm-400-35mm-l0180","title":"Fujifilm 400 (35mm)","description":"\u003cp\u003eThe film with the most interesting backstory on this page. \u003cstrong\u003eFujifilm 400\u003c\/strong\u003e launched in 2023 as the replacement for Superia X-TRA 400 in North America — except the box says \u003cem\u003eMade in USA\u003c\/em\u003e, and Fujifilm has never coated colour film in America. Photographers pulled the DX barcodes off the rebate edge and traced them straight back to Rochester: this is a Kodak-manufactured emulsion, essentially UltraMax 400, sold in a green box. Some shooters insist the two aren't quite identical — the datasheets differ slightly, and the old Fuji fourth cyan layer is gone — but the look is unmistakably Kodak: warm, punchy, saturated, with generous latitude. We think you should know exactly what you are buying, so there it is.\u003c\/p\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFormat: 35mm (135) DX-coded cassette\u003c\/li\u003e\n\u003cli\u003eType: Daylight-balanced colour negative, consumer grade\u003c\/li\u003e\n\u003cli\u003eSpeed: ISO 400\u003c\/li\u003e\n\u003cli\u003eProcess: C-41\u003c\/li\u003e\n\u003cli\u003eCharacter: Warm, saturated, punchy colour with moderate grain and wide exposure latitude\u003c\/li\u003e\n\u003cli\u003eManufacture: Made in USA — Kodak-coated, closely matching UltraMax 400\u003c\/li\u003e\n\u003cli\u003eReleased: 2023, replacing Fujicolor Superia X-TRA 400 in Western markets\u003c\/li\u003e\n\u003cli\u003eBest for: Overcast days, indoor and flash work, street, general everyday shooting\u003c\/li\u003e\n\u003cli\u003eExposure note: Handles overexposure gracefully; many shooters rate it at 200 for richer shadows\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCondition\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCosmetic: Fresh, factory-sealed stock. Expiry 02\/2028.\u003c\/li\u003e\n\u003cli\u003eFunctional: Unopened and unexposed. Sold as single rolls — please read the packaging note below.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIncluded\u003c\/h3\u003e\u003cul\u003e\u003cli\u003e1 x roll Fujifilm 400, 35mm\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003ePlease note: unless you buy a pack of 3, the outer paper carton is not included — single rolls ship in the sealed plastic canister as pictured. A fast, flexible, everyday colour film with an oddly good story attached. Expiry 02\/2028.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44277004337255,"sku":"L-0180","price":1400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/0793\/9943\/files\/IMG_0037_b5ac48b7-d373-4f04-9af6-29f49f2905c2.jpg?v=1784977983","url":"https:\/\/v2.filmcam.in\/products\/fujifilm-400-35mm-l0180","provider":"filmcameras.In","version":"1.0","type":"link"}