Fujifilm 400 (35mm)

The film with the most interesting backstory on this page. Fujifilm 400 launched in 2023 as the replacement for Superia X-TRA 400 in North America — except the box says Made in USA, and Fujifilm has never coated colour film in America. Photographers pulled the DX barcodes off the rebate edge and traced them straight back to Rochester: this is a Kodak-manufactured emulsion, essentially UltraMax 400, sold in a green box. Some shooters insist the two aren't quite identical — the datasheets differ slightly, and the old Fuji fourth cyan layer is gone — but the look is unmistakably Kodak: warm, punchy, saturated, with generous latitude. We think you should know exactly what you are buying, so there it is.

Specifications

• Format: 35mm (135) DX-coded cassette
• Type: Daylight-balanced colour negative, consumer grade
• Speed: ISO 400
• Process: C-41
• Character: Warm, saturated, punchy colour with moderate grain and wide exposure latitude
• Manufacture: Made in USA — Kodak-coated, closely matching UltraMax 400
• Released: 2023, replacing Fujicolor Superia X-TRA 400 in Western markets
• Best for: Overcast days, indoor and flash work, street, general everyday shooting
• Exposure note: Handles overexposure gracefully; many shooters rate it at 200 for richer shadows

Condition

• Cosmetic: Fresh, factory-sealed stock. Expiry 02/2028.
• Functional: Unopened and unexposed. Sold as single rolls — please read the packaging note below.

Included

• 1 x roll Fujifilm 400, 35mm

Please note: unless you buy a pack of 3, the outer paper carton is not included — single rolls ship in the sealed plastic canister as pictured. A fast, flexible, everyday colour film with an oddly good story attached. Expiry 02/2028.